Burberry has unveiled its first campaign led by Creative Director Daniel Lee, alongside a new logo inspired by the brand’s archives. With photography and film by Tyrone Lebon, the campaign stars Liberty Ross, Vanessa Redgrave, Skepta, Shygirl, and more. The images were captured in London landmarks like Trafalgar Square and Albert Bridge.
The new Burberry logo is archive inspired featuring the original Equestrian Knight Design. This design was the winning entry of a public competition to design a new logo in 1901. The knight is holding a flag branded with the Latin word ‘Prorsum’ meaning ‘Forwards.’
View the gallery for a closer look at the campaign.
Burberry Introduces the First Creative Expression Under Daniel Lee
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