With a triumphant return to a physical runway presentation, BOSS unveiled its latest collection during Milan Fashion Week earlier today. The event was staged in the historic Palazzo del Senato located in Milan, the venue for its inaugural womenswear collection exactly two decades prior. Consistent with their underlying modus operandi, the luxury German fashion house used its artisanal expertise to celebrate the timeless elegance and inimitable confidence of the BOSS woman for a new era.
Set within the spacious palatial courtyard, the mise en scène fused Baroque architecture and natural elements to a sensorial effect. With a limited guestlist in attendance at the Milan showcase, BOSS augmented their collection through a multi-platform global live stream, while also producing a live event in China, utilizing both traditional and contemporary presentation modes to engage its vast audience.
The clothing revels in the splendours of fine craftsmanship and artistry, incorporating an arresting colour palette of luscious earth tones and vibrant pastels. London-based artist William Farr inspired bucolic floral embroideries and prints, as well as metal eyelet details present throughout the collection. BOSS’s offering nuances its growing focus on leisurewear, presenting a sportier aesthetic that radiates youthful energy. Standout pieces include grommeted tote bags and clutches, a luscious ankle-length leather coat in green, fluidly tailored blazers, as well as a sleeveless beige trench coat.
View the gallery below for all the key looks.