Birks Celebrates Whimsical Pétale Jewellery Collection

On April 5th, guests gathered at Toronto’s Colette Grand Café to view the launch of the Birks Pétale collection. The café was transformed into a beautiful spring showroom, covered in flowers that were right on theme with the inspiration of the collection: the whimsical curves of flower petals. The scent of florals filled the room as guests viewed the delicate details of the latest launch before a curated meal. Jean-Christophe Bédos, president and CEO of Birks, and Eva Hartling, VP of the Birks Brand and CMO of Birks Group Inc., joined notable guests including Amanda Brugel and Caitlin Cronenberg to toast the launch of the collection.

Scroll through the gallery above for an insider’s look at the event.

Images courtesy of Ryan Emberley.