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Big Milestone: FENDI Celebrates 25 Years of the Baguette

“It was a special day when I designed this bag; the stars aligned. The horoscope said it was a FENDI day,” said Silvia Venturini Fendi, the brand’s artistic director of accessories and menswear. Just in time to celebrate the Baguette’s 25th anniversary, the luxury brand joined forces with Marc Jacobs, Porter, Tiffany & Co., and actress Sarah Jessica Parker to honour the iconic bag and the place it became a pop culture phenomenon—New York City. Slightly altered by each designer, the Baguette proves how its versatility has helped it remain so relevant. For example, Japanese luggage brand Porter’s Baguette skews more masculine to create a lighter, more functional piece. Each Baguette in Sarah Jessica Parker’s capsule collection is engraved with the quote “It’s not a bag, it’s a Baguette,” a callback to one of her most iconic lines on the hit show Sex and the City.

Shop the FENDI Baguette at FENDI boutiques and fendi.com.