Among the many luxury items available, wristwatches continue to reign supreme as symbols of timeless elegance and craftsmanship. Each year, the world of haute horology evolves, unveiling innovations that elevate this cherished accessory.
From expanding events like Watches and Wonders to the introduction of more unique and versatile pieces, the watch industry continually sets new standards for design, functionality, and artistry. From jewellery watches such as the Tiffany Hardwear or Van Cleef & Arpels Alhambra to more classic shapes or a unique twist on iconic classics like the seven-spiral high jewellery BVLGARI Serpenti Tubogas, this year proves the expansion of creativity.
We’ve curated a list of the top eight watch releases of 2024, showcasing why, even in an era of digital convenience, the artistry and prestige of a wristwatch remain unparalleled.
Oyster Perpetual Cosmograph Daytona, Rolex, Price Upon Request.
Rolex launched two new reinterpretations of the Oyster Perpetual Cosmograph Daytona in 2024. This model, which fits on an Oysterflex bracelet, has a bold aesthetic that is softened and illuminated by 35 brilliant-cut diamonds on the bezel.
Reflection de Cartier Watch, Cartier, $227,000.
This stunning case is set with 95 brilliant-cut diamonds totalling 1.19 carats, opal, tiger’s eye, amethysts, and spessartite garnets, and the bracelet is set with 258 brilliant-cut diamonds totalling 2.44 carats. The unique hidden watch on the Reflection de Cartier watch is a masterpiece of function and fashion.
Carrera Date, TAG Heuer, $6,050.
This stunning TAG Heuer Carrera Date is pretty in pink. The 36mm polished steel case features a pink gradient mother-of-pearl dial and 18K 5N rose gold-plated details for an elegant pop of colour.
Première Ribbon Couture Watch, CHANEL, $12,900.
Expand your collection with a one-of-a-kind watch that embodies styles. The CHANEL Première Ribbon Couture Watch features a distinctive tape measure motif printed on a double-wrapped black and gold leather strap. Accented with a charming figurine of Mademoiselle, it’s a statement piece destined to be treasured.
Serpenti Tubogas Watch, BVLGARI, Price Upon Request.
This exquisite High Jewellery creation seamlessly blends two iconic BVLGARI signatures: Serpenti and Tubogas. Crafted in 18 kt yellow gold, the BVLGARI Serpenti Tubogas Watch features seven elegant spirals and a dial and bezel adorned with pavé diamonds.
Tiffany HardWear Watch, Tiffany & Co., $8,950.
The Tiffany & Co. HardWear Watch celebrates love’s transformative strength with iconic gauge links, brilliant diamonds, and a Tiffany Blue dial. This sterling silver and steel watch features a hidden clasp for a sleek look and a faceted sapphire-glass crystal inspired by the legendary Tiffany Diamond—perfect alone or layered with HardWear bracelets.
Andy Warhol Watch, Piaget, $60,000.
Created in 1972 and famously associated with Andy Warhol, Piaget‘s Beta21—now officially named the Andy Warhol Watch—returns with a striking new design. The Andy Warhol Clou de Paris watch blends vintage elegance with contemporary artistry, featuring a bold cushion shape and radiant blue meteorite dial that celebrate Warhol’s enduring legacy.
Sweet Alhambra Watch, Van Cleef & Arpels, $25,300.
Since 1998, Alhambra watches have continually evolved, staying true to the Sweet Alhambra aesthetic. This latest Sweet Alhambra Watch combines guilloché yellow gold with blue agate, brought to life through 15 precise steps, from stone selection to gem setting with jewellery-like brilliance.
