Get To Know These Designers Who Are Shifting The Perspective Of Lingerie

The Great Eros

The Great Eros lingerie
The Great Eros: photo courtesy of The Great Eros.

The look and feel of lingerie are effortless when it’s designed by Brooklyn-based brand The Great Eros. A 15-year veteran of the fashion and luxury design world, creative director Christina Viviani founded The Great Eros with her husband, Emilio Ramirez, in 2016. The company’s raison d’être is free-flowing intimates that celebrate pleasure in all its wearable forms. Like their Williamsburg flagship, their website is a one-stop-shop for a romantic night in, with curated pieces that appeal to all five senses. The expertly crafted offerings celebrate inclusivity and sex-positivity, and are elegantly made with ethically sourced fabrics from family-owned factories, creating timeless silhouettes for a modern love story.


ANAONO lingerie
AnaOno: photographed by Jen Rozenbaum, courtesy of AnaOno

With bodies and stories in mind, AnaOno designs for all women, creating thoughtfully crafted intimates and loungewear for breast cancer patients and survivors. The brand was founded by Dana Donofree after she was diagnosed with the illness at 27. Following her treatment and subsequent mastectomy, Donofree carried out an extensive and failed search for the right bra, eventually realizing that she would have to create her own. A couple of years later, AnaOno was formed. The company’s latest launch, named UNDERNEATH, showcases sexy undergarments that inspire the wearer to feel empowered, strong, and beautiful. The brand understands that not all breasts are created (or recreated) equal, and their distinct shapes, sizes, and variances should be embraced with a plethora of options. The inspiring company believes bras should be “designed differently, because we are.”

Lorette Lingerie

Lorette Lingerie: photographed by Nautica Simone.

Parisian designer Laure Stromboni founded Lorette in 2017, imparting her French spirit into elegant lingerie with sensual aesthetics. The line marries artisanal craftmanship with upcycled fabrics, with a keen focus on the details of each piece. Through choice collaborations with female illustrators and graphic designers, Lorette carefully creates embroideries to adorn the garments with symbols that can represent how the wearer is feeling. Producing limited numbers, handmade in Toronto by local seamstresses, and creating in-house allows for guarantee quality control and longevity that can be felt. Lorette invites women to embrace their individuality and sensuality, and to find a release from fashion standards through feminine expression and freedom of choice.

Isoceles Lingere

Isosceles Lingerie: Getty/Rob Ball.

London-born, Rome-based designer Cicely Travers doesn’t believe underwear should be overlooked. Starting from a love of undergarments, Travers created Isosceles, a lingerie and swimwear line that launched in 2015 during London Fashion Week. The cheeky product titles (Princess G-String, Infinito Brief) greatly complement punchy colours and uniquely covetable designs that provide a refreshing twist on classic styles without compromising comfort. Travers received her Contour Fashion BA at De Montfort University, where she received technical training that helped engineer her career and launch her business. Her innovative designs have since caught the attention of many, including the British Fashion Council, as well as music icon Kim Gordon, who wore Isosceles on the cover of her debut solo album, No Home Record.