It’s safe to say green is having a moment.

Charli XCX’s Brat and Brat and It’s Completely Different but Also Still Brat introduced us to an electric, slightly abrasive shade of lime green that took over timelines, billboards, and online marketplaces. The film adaptation of the hit Broadway musical Wicked, featuring Cynthia Erivo and Ariana Grande, doubled down on the frenzy, bringing a stunning amount of green-themed merch into the culture.

Now, add Valentino’s Born in Roma Donna Green Stravaganza Eau de Parfum to the ever-growing list of viridescent things worth coveting this year. 

Created to embody the passion of a party that’s continued into the long hours of night, Born in Roma Donna Green Stravaganza’s floral, ambery, woody redolence boldly opens up a world of exciting possibilities. 

“Born in Roma Donna Green Stravaganza embodies the thrill of living life on your own terms,” says the brand. “It captures the electric spirit of a Roman adventure, where every moment is an opportunity for self-expression and unrestrained joy.”

The perfume draws you in with the complex and intriguing smoky scent of Lapsang souchong, a type of black tea native to mountainous regions of China. As it settles, the scent transitions into a luxurious heart note of jasmine absolute, which brings a soft, fresh, feminine layer to the fragrance. Finally, Born in Roma Donna Green Stravaganza finishes with a cool base note of vanilla extract—perfectly harmonizing the smokiness and sweetness of its preceding layers.

“I like everything about the new Born in Roma Donna Green Stravaganza. From the scent, to the colour—it’s so unique,” says model and Valentino Beauty ambassador Adut Akech, who is the face of the campaign alongside Anwar Hadid. Akech adds, “I don’t know too many fragrances that are green in colour.”

Green Stravaganza is just one of many in the Born in Roma collection, which features additional colours like pink, coral, and yellow.

The collection is a melding of modernity and tradition, where past and present coexist to create a beautiful harmony—just like Rome, Valentino’s city of origin. Born in Roma fragrances tell a story of self-expression: a celebration of people living life freely, while embracing their heritage.

Each Born in Roma fragrance is housed in the iconic Rockstud bottle, a reoccurring motif of small pyramidal studs that appear across many of the brand’s designs. Inspired by Roman architecture, the Rockstud symbolizes the maison’s bold, enduring innovation and dedication to timeless yet transformative beauty.

With Born in Roma Donna Green Stravaganza, the edgy, rock-studded bottle is made even more modern thanks to the vibrant green contrasted by hints of black found on the bottle’s cap and nozzle.

“I felt beautiful, confident, bold, and seen,” says Akech of the day she shot the Born in Roma campaign—words that beautifully capture the essence of the fragrance itself.

Just like the now-famous colour, the Born in Roma Donna Green Stravaganza brings an irresistible vibrance to anyone who is bold enough to dive in.

Born in Roma Donna Green Stravaganza Eau de Parfum, 50ml, $155*, Shoppers Drug Mart.