In the beauty world, there’s always an influx of new products. Serums, creams, hair tools, and concealers—all promising to be the most effective. To plump, hydrate, cover, or highlight. But only a few surpass our (admittedly lofty) expectations. Whether it be a new high-performing formula, a tried-and-true colour, or a fresh and exciting scent, these exceptional products set a new standard in 2025.
Skincare
Night Serum
Waking up with a radiant glow is all but guaranteed with Estée Lauder’s Synchronized Multi-Recovery Complex overnight serum. Created with hyaluronic acid an exclusive night peptide, it works to optimize your skin’s natural renewal process while you sleep.
Body Oil
Historically, Bio-Oil has been known mostly amongst pregnant women looking to target stretch marks. But its benefits go far beyond that. Formulated with soybean, sunflower, and jojoba oil (to name just a few), you’ll quickly see more hydrated, shiner, healthier skin.
Daily Serum
Dermalogica has been at the forefront of skincare innovation for decades. This breakthrough serum is no different. Created to be used with a partner, it delivers more sculpted-looking skin while encouraging a sense of connection.
Massage Tool
Rooted in traditional Chinese medicine, the benefits of facial massage are well documented. And this CHANEL massager is made with more than 85% bio-based materials and created to boost the efficacy of the brand’s N°1 de CHANEL serum and cream.
Sunscreen
Not everyone likes to double cleanse. If you prefer a one and-done approach to cleansing your face, this extremely gentle yet effective cleanser from 111Skin digs deep to remove dirt, build-up, and makeup from the skin, without stripping natural oils.
Cleanser
Not everyone likes to double cleanse. If you prefer a one and-done approach to cleansing your face, this extremely gentle yet effective cleanser from 111Skin digs deep to remove dirt, build-up, and makeup from the skin, without stripping natural oils.
Moisturizer
This L’Oréal cream is proof that you can’t—and shouldn’t ever—discount a drugstore product. This overnight cream packs a punch. Antioxidants help skin look firmer, and the lightweight, bouncy texture makes it perfect for all skin types.
Haircare & Fragrance
Everyday Scent
The brand behind Mojave Ghost and Bal D’afrique has done it again. Named after the Brazilian-Portuguese expression for an elevated state of mind, Byredo’s Alto Astral is a gorgeous blend of musk, wood, salt, and cream.
Hair Treatment
This restorative overnight crème has biomimetic lupine flower peptides and revitalizing eucalyptus, both of which deeply penetrate the hair shaft to deliver ultra-soft, hydrated locks by morning.
Feminine Fragrance
U Beauty’s first foray into fragrance with PROEM is an absolute success. The light fragrance is delicately balanced with notes of rose, lychee, and peppercorn.
Dry Shampoo
Crown Affair’s non-aerosol, talc-free dry shampoo is a game changer. The Kabuki Brush makes applying the powder formula easy and mess-free. It absorbs oil without drying out the hair—plus it smells amazing.
Fruit-Forward Scent
Created by the singularly talented perfumer Delphine Jelk, Guerlain’s peach-forward fragrance pays homage to the brand’s founder, Jacques Guerlain, who first started experimenting with the fruit’s olfactory properties in 1919.
Solid Perfume
SIDIA’s best-selling scent found itself a new home—this time in solid form. Encased in a luxe, matte black compact that fits perfectly in your hand, this on-the- go staple makes a quiet statement with notes of juniper, oregano, and amber.
Hair Brush
Good hair days have never been easier to come by, thanks to La Bonne Brosse’s Essential Gentle Scalp Care Hairbrush. Its boar bristles and nylon fibres help make detangling a gentle process for those with sensitive hair and scalp.
Makeup
Lip Liner
Lip liner is an essential in any makeup kit. And Merit—the popular minimalist beauty brand—created a really good one with their Signature Lip Liner. It’s hydrating and buildable, to give soft definition and subtle colour.
Concealer
Created in collaboration with skincare brand Augustinus Bader, this high-performance concealer pen clicks to release a sheer coverage and buildable formula, with proprietary skincare actives that help smooth your appearance over time.
Mascara
The eyes are the windows to the soul— and yours will never look better than with Lancôme Lash Idôle Mascara. The thin, long applicator helps to separate and lengthen each lash from root to tip.
Liquid Liner
The cool-girl Canadian brand strikes gold again with this Liquid Pen Eyeliner. The smooth, flexible formula glides onto the eyes effortlessly and dries quickly—making it the great pick for beginners to the liquid liner game.
Multi-Purpose Stick
Blush, eyeshadow, bronzer. You name it, this NARS stick can do it. With a reimagined formula, this cream-to-powder stick can last up to 16 hours, and its packaging makes touch-ups easy.
Eyeshadow
These deeply pigmented palettes from Clé de Peau Beauté are infused with primer, for a smooth finish that lasts all day long.
Setting Powder
Finding a setting powder that works with a subtle, everyday makeup can be tricky. Saie’s Slip Tint does just that. It blurs, brightens, and lasts all day—with a skin-like finish that is undetectable.
Hybrid Product
Looks like a lipstick, performs like a lip oil. This unique combo formula from Prada delivers 24-hour hydration and a sheer, luminous colour.
Photography by Sloane Bartley
Prop Styling by Chiara Purdy
Photo Assistants: Isaias Souvervielle and Junsoo Lee
Feature image: by Sloane Bartley.
