Every year, a new wave of beauty products takes over the internet. They’re hard to avoid, sprinkled across ‘Get Ready With Me’ videos and shaping online beauty conversations. In many ways, it seems the beauty industry is largely defined by what’s trending at any given moment. These trends also set the precedent for what can actually shake an industry.
So when a product manages to stand out amidst the crowded TikTok beauty scene, it truly feels like a big deal. It’s not an easy feat when the market is flooded with options. It’s undoubtedly a challenging accomplishment and should be celebrated for its rarity. Here are the brands that have done just that, earning their place among the most viral beauty products of 2025. From lip stains and eye patches to skincare and wellness essentials, here are some products that defined the beauty space this year and garnered millions of views.
Feature image courtesy of L’Occitane.
Glazing Milk, Rhode.
$48
Relief Sun: Rice + Probiotics, Beauty of Joseon.
$29
Supercharged Glow Complex, Dua by Augustinus Bader.
$118
Airwrap i.d.™ Multi-Styler and Dryer - Straight+Wavy, Dyson.
$799
Glowy Super Gel Lightweight Dewy Multipurpose Illuminator, Saie.
$43
Flush Balm, MERIT.
$52
Lip Liner Stay-N®, SACHEU Beauty.
$18
Vanilla Skin Eau de Parfum, PHLUR.
$99
Almond Shower Oil, L’Occitane.
$58
![Looking for a holiday break activity? The @agotoronto recently opened a special exhibition to mark the 25th year of its Photography Department. It features 94 works, thoughtfully selected by a range of leading voices in Toronto’s photography community. Led by AGO Curator of Photography @hackettse and titled ‘Collective Visions: Celebrating 25 Years of Photography’, it features works spanning from the 1840s to the present day and highlights artists from both Toronto and around the world. Read more about the exhibition at the link in bio.
Words: @bananahales
Photo 1: Brassaï. At the Monocle , c. 1932, printed c. 1955.
Gelatin silver print, Overall: 29.7 × 22.5 cm. Art
Gallery of Ontario. Purchase, funds donated by
Rupert Duchesne and Holly Coll -Black, 2014. ©
Estate Brassaï Succession – Paris. 2014/393
Photo 2: British or French. [Woman in patterned dress,
standing in front of painted landscape backdrop] ,
1850s-1860s. Ambrotype: quarter plate with applied
colour, in leather and wood book -style case with
mother of pearl inlay and gilt, Case: 10.5 × 12.7 cm.
Art Gallery of Ontario. Purchase, donated funds in
memory of Eric Steiner, 2016. Photo © AGO.
2016/162
Photo 3: Malick Sidibé. Vues de dos - Juin , 2003. Vintage
gelatin silver print, glass, paint, cardboard, tape,
and string, Image: 36.2 × 26.4 cm. Art Gallery of
Ontario. Purchase, with funds from the
Photography Curatorial Committee, 2020. © Malick
Sidib é. Courtesy of the family of Malick Sidib é and
Jack Shainman Gallery, New York. 2019/2335
Photo 4: Man Ray. Rayograph (Tanya Ramm in profile),
1930. Gelatin silver print, Sheet: 29.2 × 22.8 cm. Art
Gallery of Ontario. Malcolmson Collection. Gift of
Harry and Ann Malcolmson in partnership with a
private donor, 2014. © Man Ray 2015 Trust /
ADAGP, Paris / CARCC Ottawa 2025. 2014/600](data:image/svg+xml;nitro-empty-id=MjI5ODo0NA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTAwMCA1NjAiIHdpZHRoPSIxMDAwIiBoZWlnaHQ9IjU2MCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=)
