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S/ Was There: Gucci Guilty Launch Party

On Friday, November 2 at the famed Hollywood Forever Cemetery in Los Angeles, Gucci celebrated the launch of its latest men’s and women’s fragrance campaign, Guilty. Those in attendance included campaign stars Lana Del Rey and Jared Leto, as well as Courtney Love, who makes a special appearance in the upcoming Gucci Guilty video directed by Glen Luchford. A neon sign that read “#ForeverGuilty” set the mood as party goers danced to DJs and mingled with guests such as the brand’s creative director Alessandro MicheleGia Coppola, and B. Åkerlund, to name a few.

Scroll through the gallery for a peak at the exclusive event.