On Friday, November 2 at the famed Hollywood Forever Cemetery in Los Angeles, Gucci celebrated the launch of its latest men’s and women’s fragrance campaign, Guilty. Those in attendance included campaign stars Lana Del Rey and Jared Leto, as well as Courtney Love, who makes a special appearance in the upcoming Gucci Guilty video directed by Glen Luchford. A neon sign that read “#ForeverGuilty” set the mood as party goers danced to DJs and mingled with guests such as the brand’s creative director Alessandro Michele, Gia Coppola, and B. Åkerlund, to name a few.
Scroll through the gallery for a peak at the exclusive event.
Gallery
(L-R) Gucci Creative Director Alessandro Michele, Lana Del Rey, and Jared Leto attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)
Courtney Trop attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)
(C) Matthew Henson, Kitty Cash (R) and a guest attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)
Molly Lewis (L) and a guest attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Matt Winkelmeyer/Getty Images for GUCCI)
Rainey Qualley (L) and Margaret Qualley attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Matt Winkelmeyer/Getty Images for GUCCI)
Rosson Crow attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)
Chuck Grant attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)
Jared Leto attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)
Courtney Love attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)
Gia Coppola attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)
Nathalie Love attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)
Lillian Berlin (L) and Floria Sigismondi attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)
Courtney Love attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Donato Sardella/Getty Images for GUCCI)
B Akerlund attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)
Courtney Love (L) and Floria Sigismondi attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Donato Sardella/Getty Images for GUCCI)
