The notion of purity in cosmetics has altered consumer consciousness within the last decade. As a result, makeup companies have heeded the public’s plea for wholesomeness, as the natural beauty industry continuously grows more robust and diverse. With a wealth of enticing products on the market, we at S/ have selected the products we are most excited about and will complement your natural beauty, naturally.
Scroll through the gallery for more.

Revealer Super Cream + Brightening Concealer, Kosas, Detox Market, $37. 
Cream Highlighter, Alima Pure, Detox Market, $28. 
Multi-Stick, Ilia, $45. 
Agave+ Vegan Lip Serum, Bite Beauty, $29. 
The Little One Eyeshadow Palette, Lawless, $33. 
Bronzed Beauty Duo, Lilah B., $58. 
Vow Brow Eyebrow Pencil, Róen, $34. 
Illuminating Hydrator, Sephora Collection, $29. 
Lip Crayon-Lush Sheer, Honest Beauty, $19.
Products mentioned: Revealer Super Cream + Brightening Concealer, Kosas, Detox Market, $37; Cream Highlighter, Alima Pure, Detox Market, $28; Agave+ Vegan Lip Serum, Bite Beauty, $29; Multi-Stick, Ilia, $45; Illuminating Hydrator, Sephora Collection, $29; Bronzed Beauty Duo, Lilah B., $58; The Little One Eyeshadow Palette, Lawless, $33; Vow Brow Eyebrow Pencil, Róen, $34; Lip Crayon-Lush Sheer, Honest Beauty, $19.







