Daring, hyper-feminine, sensual. These are some of the ways to describe Million Gold For Her, Rabanne’s new feminine fragrance.
Created as a collaborative effort between four illustrious perfumers, Aliénor Massenet, Suzy Le Helley, Nathalie Benareau, and Loc Dong, Million Gold For Her ushers in a new era for the Maison, its first-ever grand floral scent.
“All our creativity went into creating this olfactory masterpiece,” says Massenet.
Made with the finest ingredients of 90 percent natural origin, the fragrance opens with a delicate lavender that’s co-distilled with Tonkalactone®, a synthetic ingredient that is quite sweet and warm. At its heart are rose oxide, jasmine, and ylang-ylang, each of which becomes more distinct as the scent lingers. And finally, as it begins to settle on the skin, Million Gold For Her transitions yet again, ending with moss and musky vanilla.
“I think the contrast between the masculine and feminine elements makes [Million Gold For Her] very unique and recognizable,” Benareau says. “It is thanks to this contrast that the fragrance is perceived as ultra-feminine. The masculine notes, like moss and lavender, strongly emphasize the feminine ones and make them more apparent,” she explains.
It’s only fitting that, for its campaign, Million Gold For Her be fronted by someone equally as multi-faceted, and just as enticing. Enter model-turned-designer and new Rabanne Global Ambassador, Gigi Hadid.
“Million Gold For Her reminds me of how Rabanne feels as a brand. It’s powerful and beautiful, with rose, lavender, and a salty mineral musk undertone. I love the balance,” Hadid says. “I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.”
In the campaign, Hadid shines wearing a metallic gold set complete with the Rabanne XL Link necklace. Inspired by the boat chains of Brittany, the XL Link has become a motif within the maison’s signature jewellery pieces. With Million Gold For Her, the XL Link hangs down the front of the crystalline refillable bottle. A fitting design choice, as the piece of jewellery played a major role in the ideation process for the fragrance.
“We made the Rabanne XL Link necklace our starting point. This piece is distinctive for its sparkle and gold. When you wear Million Gold For Her, the impact is as strong as when you wear this iconic necklace,” Massenet explains.
Million Gold For Her is exceptional. It stands alone in its formulation, craft, and approach. But it is universal in one thing: its appeal.
“Some fragrances target one region or another, one age group or another. With Million Gold For Her, we were thinking about the essence of a woman, what makes her unique, what all women can relate to, regardless of her age, background, or origin,” Benareau says. “It’s a very visceral fragrance. It’s for every woman.”
