Pat McGrath has spent her career convincing people that more colour is always the right call. Now she’s applying that same philosophy to jewellery. This October, Pandora is launching a collaboration with the makeup artist and beauty visionary Pat McGrath, translating her signature approach to colour, glossy lips, saturated hues, shine, sparkle, into a full collection of charms, rings and earrings.

Where Beauty Meets Jewellery

The collection leans hard into McGrath’s most recognizable beauty signatures. Think lip-shaped signet rings, crystal-embellished lipstick and beauty tube charms, hearts, and medallions stamped with empowering mantras like “Gorgeous” and “Beyond.” The whole thing is built around McGrath’s reds, purples and golds, rendered through saturated enamel, crystal and metal work, and designed with her signature more-is-more philosophy in mind: these are pieces made to be stacked, layered and mixed rather than worn one at a time.

That layering idea isn’t just a styling suggestion, either. Pandora’s creative directors, Francesco Terzo and Filippo Ficarelli, say the whole collaboration actually started as a conversation about craftsmanship before it became a conversation about product. Both McGrath’s approach to makeup and traditional jewellery-making rely on the same instinct: building richness through layers, whether that’s colour on skin or materials, stones and enamel on a charm. The Lips charm, in particular, shows that thinking most clearly, built through a combination of sandblasting, diamond-point detailing and enamel work.

The Campaign

The campaign was shot by Sølve Sundsbø and stars Ava Shipp, Chiharu Okunugi, Ali Dansky and Alton Mason, with makeup by McGrath herself, so the same hand behind the jewellery’s colour story is behind the campaign’s beauty looks too.

The full 17-piece collection, spanning charms, rings and earrings, launches globally on October 8.

Images courtesy of Pandora.