Meet The Beauty Products Taking Over Your Instagram Feed

To say buzzy beauty products online are a dime a dozen is an understatement. They’re seemingly everywhere. Finding them is easy, but knowing which ones are actually worth the hype is the hard part. The reality is that to know them, you have to try them, and with the numbers we’re seeing, it’s impossible. From the mermaid waves hot tool to a certain vanilla lip mask from a cult beauty brand, keep scrolling for 10 Instagram-approved products we recommend double tapping and buying now.

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