Named after a sweet dessert that perfectly complements summers in Delhi, Kulfi Beauty is acting as a driving force for inclusivity within the beauty industry. Featuring five slick and bold eyeliners in different shades, the collection is equipped with aloe vera extract and vitamin E complex to combat environmental irritants while catering to the unique concerns of the South Asian community. Founder Priyanka Ganjoo’s first-hand experience working for indie beauty companies revealed to her the lack of representation of South Asians in the industry, and she took it upon herself to create a range of products that prioritize the needs of those who have been neglected for far too long.

Kulfi Beauty is available at kulfibeauty.com.