Every look Dame Pat McGrath has ever created on the Louis Vuitton runway begins with the lip line. For over two decades, she has shaped the beauty identity of one of the world’s most iconic houses from backstage, and now, that precision has a product.

Louis Vuitton Enters a New Era of Lip Artistry With Its First Lip Liner, Designed by Dame Pat McGrath

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Introducing the LV Crayon, the first lip liner in the La Beauté Louis Vuitton universe. Conceived by McGrath in direct homage to her runway technique, the crayon is featherlight and silky smooth, with a peptide-infused formula that plumps, hydrates, and holds colour for up to 24 hours. It is, in her words, a tool that deserves to be in the hands of every woman.

Louis Vuitton Enters a New Era of Lip Artistry With Its First Lip Liner, Designed by Dame Pat McGrath

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The design is as considered as the formula. The crayon’s signature monogram flower shape—designed by craftsman Konstantin Grcic—doubles as a precision application tool, while each shade reveals itself through a gradient that transitions from glossy tip to semi-matt body, making the pencil itself an object of beauty. A gold monogram flower cap finishes it off.

Louis Vuitton Enters a New Era of Lip Artistry With Its First Lip Liner, Designed by Dame Pat McGrath

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Ten shades round out the collection, ranging from the warmest nudes—Beige Atlas, Nude Rêverie, Nude Quest—to the deepest, most statement-making reds: Rouge Louis, a vivid crimson, and Monogram Rouge, a deep bordeaux that fuses the house’s heritage with modern lip artistry. McGrath curated each shade with the same philosophy she applies to her runway work: the finest nudes and rosewoods, anchored by a fearless edit of iconic LV reds.

LV Crayon Lip Pencil

The LV Crayon is Louis Vuitton’s first lip liner, designed by Dame Pat McGrath in the shape of the iconic Monogram Flower. Featherlight and long-wearing, it delivers buildable colour in 10 universal shades with a semi-matte finish that lasts all day.

290 – Rose Whisper

Shop Here $72

Beauty Pencil Sharpener

The LV Beauty Sharpener is a collectible object in its own right, crafted in brass and Zamac with a click-open reservoir and sliding cap. Designed for the LV Crayon and all eye and lip pencils, it brings couture-level precision to the ritual of sharpening.

Shop Here $570

Lip Blending Brush

The LV Lip Blending Brush does exactly what its name promises—softening liner edges, merging shades, and diffusing colour into a blurred or ombré finish. Crafted in gold-tone metal with a monogram-engraved handle and ultra-soft synthetic fibres, it’s as beautiful to hold as it is to use.

Shop Here $145

Lip Pencil Case

For the collector who wants it all, the LV Lip Pencil Case houses all 10 LV Crayon shades in signature Monogram canvas. Compact and travel-ready at 6.7 x 1.8 x 1.8 inches, it keeps every shade close at hand wherever you go.

Shop Here $1220

It comes with a matching ecosystem too—a lip blending brush, a beauty sharpener designed by Grcic, a beauty pouch, and a monogram canvas lip pencil case that houses all ten shades.

Louis Vuitton Enters a New Era of Lip Artistry With Its First Lip Liner, Designed by Dame Pat McGrath

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The LV Crayon collection is available now on louisvuitton.com.

Images courtesy of Louis Vuitton.