Less Is More: Minimal Makeup Dominates Haute Couture Runways

The recent Haute Couture shows have taken a departure from extravagant and dramatic makeup looks, opting instead for a minimalistic approach that celebrates natural beauty. Makeup artists showcased a range of subtle techniques to enhance models’ features while maintaining a fresh-faced aesthetic. From barely-there foundation to soft blush and understated lip colours, we explore some of the standout examples that set the trend for minimal makeup on the Haute Couture runways.


Effortless lashes: makeup artists favoured a more natural approach to lashes, with minimal or no mascara.


Soft blush: Instead of harsh sculpting, a soft touch of blush was applied to the apple of the cheeks for a delicate flush of colour.

Giambattista Valli

Nude lips with a sheen: models wore nude and muted shades with a glossy or satin finish. This allowed the lips to look naturally full and plump, complimenting the minimalistic aesthetic.

Thom Browne

Barely-there foundation: Instead of heavy coverage, makeup artists opted for lightweight foundation to create a flawless yet natural-looking base.


Natural brows: rather than heavily defined and sculpted brows, models sported subdued, natural-looking brows. The brows were simply filled with a light hand in sparse areas, allowing the brows to maintain their individual shape.


Shimmering eyes: Neutral tones, such as soft browns and champagne hues were used to create a subtle and elegant eye makeup look. Delicate shimmer applied to the inner corners added a touch of brightness.


Subtle contouring: minimal contouring subtly enhanced facial features, creating a softer effect.

Feature image courtesy of Dior, photography by Mélie Hirtz.