Estée Lauder’s New Collection is Pink with a Purpose

October is Breast Cancer Awareness Month, and in the spirit of raising awareness and funds to support the Breast Cancer Research Foundation, 13 of Estée Lauder’s high-end beauty brands have jumped on board with a bevy of pink-themed beauty goods in recognition of the cause. Our favourites include Aveda’s hydrating hand lotion in limited-edition scent, Bumble and Bumble’s Prêt-à-Powder with a perky pink cap, and Darphin’s pink ribbon version of its popular Intral Redness Relief Soothing Serum.

For more information, visit bcacampaign.com.