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Christian Dior Welcomes Rihanna as The New Face of J’Adore 

Concocted in 1999 by French master perfumer Calice Becker J’Adore has been a go-to scent for women worldwide for over two decades. It embodies feminine liberation and power, backdropped against floral and fruity notes. The scent has become synonymous with femininity, naturally championing individuality and empowerment. It holds a story similar to the fragrance’s new face, Rihanna, making the collaboration a natural extension for both parties. 

“Being the new face of J’Adore is both an honour and a mission,” shares Rihanna. “This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”  

Set for release on September 1st, the founder of Fenty Beauty and Fenty Skin will partner with long-time friend and photographer Steven Klein to bring the collaboration to life. Makeup and beauty lovers alike can be engulfed in a new world of fragrance, where the most alluring flowers from the four corners of the world are combined to create a hypnotic scent. 

“We are incredibly proud to welcome Rihanna into the Dior family,” shares Véronique Courtois, CEO – Parfums Christian Dior. “Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”

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