When Marc Jacobs sent models down the spring/summer 2015 runway sans makeup, the front row was in shock. Where were the outlandish beauty looks to draw inspiration from? Frankly, we expected more flourish.

But in the fashion world, where catwalks are fantastical displays of conceptual fancy, going unabashedly bare-faced was the most striking statement of all. Clean complexions at BCBG Max Azria, Jason Wu and Giambattista Valli, among others, made the look the season’s most prominent.

Love thy skin; nourish it, protect it and pamper it with specialty skincare products and treatments— and then get bold and go bare.

Photography by Carlyle Routh; hair and makeup by Blair Petty; model Juliann (Elite), is wearing Boscia’s Luminizing Black Mask, $42.