Earth Month may be over, but taking care of the planet doesn’t have a deadline. These five founders knew that long before April made it trendy. Meet the women behind some of the most planet-conscious beauty launches at Sephora right now, and the one product from each worth adding to your routine.
Sarah Lee & Christine Chang – Glow Recipe
Two L’Oréal Korea alumni who traded corporate beauty for something they could actually stand behind, Sarah Lee and Christine Chang co-founded Glow Recipe in 2014 on a simple belief: that effective skincare should also be clean, inclusive and kind to the planet. A decade later, the brand is a global cult favourite and sustainability has stayed a core value, not a talking point.
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PDRN Repair + Soothe Toner Pads
Michelle Pfeiffer – Henry Rose
Michelle Pfeiffer spent over a decade searching for a fine fragrance she could actually trust before deciding to build one herself. Henry Rose became the first and only fragrance line to earn both EWG Verified and Cradle to Cradle certification—meaning every single ingredient is disclosed, full stop.
Ripe EDP
Josie Maran – Josie Maran
Josie Maran grew up watching her father build green in San Francisco in the 1970s and her mother reimagine and reuse everything around her. That “leave things better than you found them” philosophy became the backbone of her brand—B Corp certified, Planet Aware, and built on argan oil that’s traceable from nut to bottle.
Whipped Argan Oil Body Butter
Susanne Langmuir – Lixr
When Susanne Langmuir‘s son was advised to go on Accutane and she herself was diagnosed with an autoimmune condition, she started questioning why so many products claimed to help skin while quietly working against it. The answer was Lixr: waterless, preservative-free makeup built on the belief that what you leave out matters as much as what you put in.
Lip Mask
Laney Crowell – Saie
A former Estée Lauder executive who built Saie after one late-night Instagram conversation confirmed what she already suspected—people were desperate for clean makeup that actually performed. This Earth Month, Crowell went further than most, spearheading Planet Beautiful, an initiative with Sephora and 11 brands targeting the recovery of over one million pounds of plastic waste globally in 2026.
Slip Tint
Feature image courtesy of Josie Maran.
