To celebrate the opening of its first stand-alone boutique in Montreal, located inside the newly opened Royalmount mall, Max Mara hosted an exclusive and intimate cocktail party in partnership with S Magazine.

The evening kicked off with brief welcoming remarks from S Magazine’s Editorial and Creative Director, Sahar Nooraei, who touched on the magazine’s long-standing relationship with the Italian Maison and toasted to many more years of collaboration. Guests of note, including Caroline Vreeland and Irina Lazareanu, explored the latest Fall/Winter 2024 collection alongside Max Mara’s Icons coats, while Montreal-based DJ Andrea De Tour set the mood with elegant sonic mixes. 

Designed with Max Mara’s fundamental values of Italian craftsmanship and quality construction in mind, the new boutique offers an immersive and luxurious experience. The contemporary interior features a mix of materials, including Ceppo di Gré stone, brass, metal, oak wood, and Calacatta marble—as well as various sophisticated furnishings from Italian brands. 

The evening’s immersive shopping experience invited guests to browse and try on the season’s most coveted styles and coordinate personal shopping appointments. 

Max Mara’s timeless designs have persisted across decades of trend cycles, enduring as classic staples. Down to every detail, the brand’s new boutique goes above and beyond to emulate the sartorial and sustainable mission that the brand holds so dear—to create garments that stand the test of time.

Visit the Max Mara boutique at the Royalmount Centre Shopping Mall.