What if true luxury in skincare begins not with just the latest in science, but also decades-old ingredients? In a world obsessed with what’s next, perhaps the most luxurious thing is something that takes time. Like a piece of couture or precious jewellery, the most sought-after skincare is crafted like a piece of art. And Sulwhasoo’s Concentrated Ginseng Rejuvenating Cream is exactly that. The luxury formula carries centuries of regarded Korean knowledge in its hero ingredient, a treasure of the earth that takes time to cultivate.

It’s why the beloved beauty product is now celebrating its 60th anniversary. Powered by ginseng and backed by modern science, the Korean skincare brand has put ginseng, its decades old and trusted ingredient, forward in this cutting-edge formula. The end result visibly smooths wrinkles, supports elasticity, and strengthens skin resilience while it redefines prestige skincare as we know it.

As an ingredient, ginseng has long been regarded for its adaptogenic and anti-aging benefits, and Sulwhasoo became the very first brand worldwide to harness its potential and transform it into a cutting-edge skincare ingredient. The formula also features Korean Ginseng Actives as its key ingredient, created only by concentrating a rare ginseng saponin 6,000 times. This revered ingredient, which helps boost collagen to revive the skin’s rejuvenating power, is so scarce that only 1g is extracted from 1,000g of raw ginseng.

While the benefits of ginseng have been highly regarded for centuries, only Sulwhasoo has combined it with 60 years of research and put it into every bottle to yield the most effective results. The #1 anti-aging cream includes Korean Ginseng Actives, a Ginseng peptide blend of 6-ginseng peptides with an additional 5 peptides together with a Vitamin C derivative and squalane for barrier support and protection. The final formula plays a key role in skin longevity and helps counteract inflammation and skin-immune interactions.

It’s not just the cream itself which defines luxury, it’s also in every application. A true sensory experience that begins with warming the lightweight cream in hands and inhaling the divine ginseng aroma before applying it to the face. The lush cream melts into skin and can be massaged into skin with Guasha for a spa-like experience at home. The iconic formulation also comes in lightweight and rich variations to be swapped in and out with the seasons ahead.

Join the movement, and grab a jar for Sulwhasoo’s Ginseng Rejuvenating Cream at your favourite luxury beauty counter or online.

Images courtesy of Sulwhasoo.