As we embrace Earth Month, brands across the world are redefining what luxury fashion looks like. Often perceived as a trade-off, a select few challenge the status quo, bringing style, longevity, and environmental responsibility in harmony.
Consider these a few names to keep on your radar, among the many worth knowing.
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Marine Serre
Marine Serre brings a new meaning to upcycled fashion. The Paris-based brand approaches circularity through “regenerating” materials, with roughly half of its collections composed of upcycled products and the remainder crafted from innovative fibres like biodegradable yarns.
DL1961
At DL1961, vertical integration meets innovation. The brand produces all denim in its family-owned factory, with every stage—from fibre to finished garment—completed in-house. Practices include sourcing recycled and biodegradable materials, significantly reducing water use, and powering its factory with renewable solar energy.
Gabriela Hearst
At Gabriela Hearst, sustainability is embedded across the design process, from the use of deadstock materials to carbon-neutral runway shows, alongside a deep commitment to artisanal craftsmanship.
Stella McCartney
A pioneer of conscious luxury, Stella McCartney continues to embrace material innovation with plant-based, recyclable, and biodegradable alternatives. At its Summer 2026 show, the brand debuted FEVVERS, the world’s first vegan, cruelty-free, and plant-based alternative to feathers.
Reformation
Los Angeles-based Reformation met its goal of becoming climate positive by 2025 and is now working towards circularity by 2030. All items are recyclable through RefRecycling, as the brand continues to prioritize recycled and regenerative materials.
Poppy Finch Jewellery
Canadian Poppy Finch Jewellery creates fine jewelry using over 90% recycled gold, alongside ethically sourced pearls, gemstones, and conflict-free diamonds. The brand designs, crafts, and packages all products from its Vancouver studio.
Feature image courtesy of Reformation.