S/ Was There: Gucci Guilty Launch Party

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S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

(L-R) Gucci Creative Director Alessandro Michele, Lana Del Rey, and Jared Leto attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Courtney Trop attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

(C) Matthew Henson, Kitty Cash (R) and a guest attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Molly Lewis (L) and a guest attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Matt Winkelmeyer/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Rainey Qualley (L) and Margaret Qualley attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Matt Winkelmeyer/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Rosson Crow attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Chuck Grant attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Jared Leto attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Courtney Love attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Gia Coppola attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Nathalie Love attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Lillian Berlin (L) and Floria Sigismondi attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Courtney Love attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Donato Sardella/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

B Akerlund attends Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Stefanie Keenan/Getty Images for GUCCI)

S/ Was There: Gucci Guilty Launch Party
Gucci Guilty Launch Party

Courtney Love (L) and Floria Sigismondi attend Gucci Guilty Launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California. (Photo by Donato Sardella/Getty Images for GUCCI)

On Friday, November 2 at the famed Hollywood Forever Cemetery in Los Angeles, Gucci celebrated the launch of its latest men’s and women’s fragrance campaign, Guilty. Those in attendance included campaign stars Lana Del Rey and Jared Leto, as well as Courtney Love, who makes a special appearance in the upcoming Gucci Guilty video directed by Glen Luchford. A neon sign that read “#ForeverGuilty” set the mood as party goers danced to DJs and mingled with guests such as the brand’s creative director Alessandro MicheleGia Coppola, and B. Åkerlund, to name a few.

Scroll through the gallery for a peak at the exclusive event. 

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