To unveil Stuart Vevers’ new look and direction for Coach, he appointed a new cast of 21st century dreamers for its Fall 2019 global advertising campaign. International stars like Michael B. Jordan and Kiko Mizuhara, as well as the Coach family that includes Yara Shahidi, Jemima Kirke, Lolo Zouai, Miles Heizer, and new Coach ambassador, Liu Wen, took to the streets of New York City to showcase the infinite possibilities and dreams of Coach’s homestead.
The campaign shows the new global cast in iconic locations around New York including the Lower East Side, Central Park, the Manhattan Ferry, and the Brooklyn Bridge, shedding a spotlight on the house’s new fall collection. Sporting autumnal favourites like the Tabby shoulder bag, the Troupe tote and the Rivington backpack, each member of the cast takes the opportunity to candidly share the things that drives and inspires them.
The film, directed by Todd Tourso, is the first to be released throughout the season. The series will continue to share the spirit of New York, inspiring 21st century dreamers everywhere to open themselves to life’s infinite possibilities—the message finely blending in with the Vevers’ reimagination of modern luxury, with an authenticity and innovation that is uniquely Coach.