London Fashion Week has come to an end, and it’s always refreshing to witness an event that relies so heavily on emerging talent as the backbone of the official schedule. Emerging designers are the vibrant fire that fuels the creativity here, offering options outside traditional brands like Burberry, JW Anderson, and Simone Rocha. Here are six emerging brands to keep an eye on this year and beyond. 

DI PETSA

Known for the brand’s signature Wetlook worn by models Bella and Gigi Hadid, Di Petsa returned to London Fashion Week but this time with an introspective twist. Entitled “My Body is a Labyrinth”, this collection unveils a profoundly personal journey, one which celebrates the divine power of female self-pleasure, the adventure of faded summer memories, and the companionship of our darker selves.

Collectively embodying a nostalgic nod to summer’s fading warmth, models were sunburned with visible tan lines, sand glued onto the skin with dripping wet hair, and hands were choreographically raised to block them from the blinding sun. Aside from the ode to summer motifs, the collection playfully alludes to a sense of magical realism, where each piece attempts to transform the ordinary into the mythical with fluid-like silhouettes. 

On another note, this season marks the brand’s debut in gender-fluid menswear, where the iconic Wetlook was reimagined for the male forum. Rich with pastel gradient hues and ombre tones, the textural elements are further transformed to deliver depth as they move on the body. 

CHET LO

Originally from New York City, Chet Lo is an Asian-American designer and 2020 Central Saint Martins BA Knitwear graduate. In this anticipated Spring/Summer 25 collection, Chet Lo commemorated his mother, Mai-Wah Cheung, who had a multifaceted career journey across computer science, digital media, education, and art, embodying all the qualities of a contemporary Renaissance woman. 

Entitled Mai’s Blossoms, the collection embodies a duality of sharp and fluid, mirroring the resilience, innovation and transformation essential to Mai’s path. The show notes made it clear that this is “not just a collection but a narrative woven into the fabric” to unveil a story greater than the clothes themselves.

LUCILA SAFDIE

Although not on the official Fashion Week schedule, any London emerging designer conversation must include Lucila Safdie. As the fourth chapter in the London-based womenswear designer’s collection, the Farewell Princess debut is a playful exploration of girlhood and transformation. It celebrates bites of womanhood with country club tweeds, embroidered monograms, and uniform touches paired with lace hemmed miniskirts. Engulfed by the magnetism of Old Hollywood icons, Farewell Princess hugs at the longing of premature adulthood dosed in pink silk. 

SINEAD GOREY

Set in a school gym with decorations like confetti and streamers hanging from the ceiling, Sinead Gorey’s Spring/Summer 2025 collection takes us back to the whirlwind of prom night. Reimaged with an unconventional punk lens, Gorey’s persona is not so much the prom queen but the anti-prom heroine who likely spiked the punch bowl. “She’s the outcast of the prom, ditching the archetypal prom dress. She’s probably not even going to prom – just the afterparty,” says Gorey in the show notes.

With teased hair, knee-length Converse, cellphones on the runway with wired headphones, frilly lingerie, and candy lips, Gorey brought together the elements of early 2000s adolescence as if live from a Facebook digital camera photo album.

KAROLINE VITTO

Brazilian designer Karoline Vitto has once again made strides with size inclusivity by championing and spotlighting all body types at her debut standalone show during London Fashion Week. With dresses designed to accentuate the female form and curvaceous harmony, Vitto focuses on expanding comfort possibilities by showcasing the structural strength of sustainable materials.

TALIA BYRE

Emerging British designer Talia Byre presented her new Spring/Summer 2025 collection, Fritzi Ritz, in an effort to switch up the mundanity of everyday tasks and make them chic, from sipping a morning tea to indulging in the guilty pleasure of morning cartoons. The collection encourages embracing these everyday moments but instead elevates the experience and fuels them with personality. This manifests as jersey tops, three-quarter-length shorts, drawstring culottes, chain-lined dresses and flamenco skirts.