Current It-model Gigi Hadid was first discovered as a toddler by Guess, and her latest stint in their Spring 2015 campaign she marks her 15th year as a Guess Girl. Hadid has quickly risen to prominence by gracing the pages of magazines from Sports Illustrated to Elle, and also starring alongside her mother in an episode of The Real Housewives of Beverly Hills. Her on-again-off-again relationship with pop singer Cody Simpson and her friendships with other models-of-the-moment (like Kendall Jenner) have also garnered attention.
The 19-year-old California native was thrilled to shoot the campaign in her hometown, on the sunny beaches of Malibu. “I couldn’t think of a better place to shoot the campaign then where we did – on the beaches of my hometown in Malibu! So fitting,” said Hadid.
Shot by David Bellemere and directed by Guess CEO Paul Marciano, the images offer ideal daydream material for those of us stuck in the wintry blues. Hadid poses against the dazzling blue water, lounging on fallen tree branches and standing with hair blown in the summer breeze. The key looks for spring include feminine eyelet tops, flirtatious overalls and the usual array of effortless denim and gingham.
The collection is so effortless to wear, and fits perfectly in any summer environment,” said Hadid.
Scroll through the gallery too see the stunning new campaign.